Variance Reports

Compare Performance Across Different Times

See exactly how every channel, partner, and campaign is trending over time to identify what is over performing and underperforming.

Get A Snapshot Of Trends In Variance Reports

Identify Customer Patterns Over Time
Understand how your performance is changing by comparing two periods of time for possible optimization opportunities.
Analyze Deeper With Granular Data
Break variance reports down further with an additional five customizable data points for actionable insights on a granular level.
Catch Over & Under Performing Sources
Make data-driven decisions based on how certain partners and channels are performing to maximize scale and catch drop-off.
Variance Reporting

View Channel Performance With Variance Reporting

Everflow’s variance reports allow you to systematically analyze two time periods side by side for a clearer picture of performance trends and influencing factors. You can then break it down by up to five desired data points for granular comparison.

Zoom in on how traffic changes over time for different countries, keywords, coupon codes, affiliate IDs, and many more.

Forecast possible future performance based on historical data to better plan marketing strategies and budgets.

Evaluate whether your marketing efforts are on track to meet your KPIs and make necessary changes if they are falling short.

Our customers become true fans

Everflow’s API integrations and SQS queue provisioning for real-time data in our AWS instance was seamless. Their system works perfectly with our setup. We're pushing thousands of conversions without any reliability issues.
Michelle Mayes
SVP, Product Lifecycle & Data SEAR
“Click and conversion tracking are now functioning seamlessly, even across ClickFunnels and Shopify. Everflow team’s patience, guidance, and technical insight made it all possible.”
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MoMinul
Growth Manager
"Everflow provides access to reporting for all sides of the business, making everyone's life easier and helping to scale campaigns for even greater success."
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Dakota Neel
Senior Vice President
“The strong Everflow tool is accompanied by an amazing team that is very professional with a lot of know-how, very focused on delivering quality, and super personal.”
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Jelle de Jong
Chief Commercial Officer
“Everflow gives us the chance to do a deep dive into our traffic and helps us analyze it better and more efficiently.”
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Nal Kosir
Chief Operating Officer

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