LUX Rewards

What Is Lux Rewards? 

LUX Rewards is a premium card-linking program that connects businesses with high-spending consumers. 

We partner with major players like Mastercard (with access to 20 million business cards!), British Airways, and other leading banks and employee benefit platforms to bring affluent customers to brands like John Hardy, Malin + Goetz, Blacklane, Printify, Apollo.io, and many more. 

Our focus is on driving incremental sales for brands without devaluing their image by offering discounts.

What Makes Lux Rewards Better Than The Competition?

What sets LUX Rewards apart is our unique combination of reach, technology, and service:

• Unparalleled Reach: We have access to over 105 million cardholders across the UK, US, and Europe. This includes a highly desirable demographic of affluent consumers and business customers who are often difficult to reach through traditional channels. Think 14 million business owners and directors, 550,000 executive club airline members, and over 30 million high-spending consumers.

• Seamless Card-Linking Technology: Our card-linking technology allows cardholders to earn cashback effortlessly. No need for QR codes, promo codes, or affiliate links – it's a frictionless experience that encourages higher conversion rates. This creates a seamless and enjoyable customer journey, which reflects positively on your brand.

• Simplified Management: LUX Rewards acts as a single point of contact for multiple publisher channels. This means one contract, one account manager, and one monthly invoice, simplifying campaign management for our partners.

How Does Lux Rewards Connect With Everflow Clients?

Partnering with Everflow Clients is incredibly straightforward. We utilize our card-linking technology to reward cardholders with cashback or points when they spend with Everflow clients. 

All we need are the client's Merchant IDs, and our publishers can seamlessly track and reward spending for eligible cardholders, allowing Everflow clients to quickly tap into our vast network of affluent consumers. 

How Does Lux Rewards Help Everflow Clients Meet Their Performance Marketing Goals Faster?

LUX Rewards empowers advertisers to achieve their goals by:

• Targeting High-Value Audiences: Everflow clients can choose the specific audience segments they want to reach, such as premium consumers, airline customers, or business cardholders, ensuring their campaigns are highly targeted and effective.

• Maintaining Brand Integrity: Customers pay full price for products and services, preserving brand image and preventing discounting. Cashback in-store or online rewards are provided after the purchase, incentivizing future spending without eroding perceived value.

• Performance-Based Pricing: There are no signup fees or ongoing costs. We operate on a commission-only model (typically 10-20%), with at least half (5-10%) passed back to the customer as cashback. This ensures our incentives are aligned with yours – driving sales and maximizing ROI.

Can You Share Examples Of How You’ve Produced Strong Results For Enterprise Brands In 2024?

Overall, we've driven over $110 million in spending to our partners to date, with $72 million of that generated in 2024 alone! 

We've set up over 200 merchant offers across 22+ different programs, leveraging our access to more than 105 million cardholders globally.

Find more examples in our Case Studies here.

How Has Your Experience Been Working With The Everflow Team?

Fantastic to be live and kicking with Everflow. We’ve only just set up this partnership and are so looking forward to getting clients live to drive exceptional results!