NewsBreak

What is NewsBreak?

NewsBreak is the #1 most downloaded news and information mobile app in the US. Every day, 16 million users turn to NewsBreak to stay in the know about their community, with 40 million tuning in every month. 

Through its Self-Service Ad Platform, admanager.newsbreak.com, NewsBreak connects brands with a highly engaged local audience on a national scale. This native in-app platform offers smart bidding strategies, including Target CPA and Max Conversions, to drive cost-effective conversions for their advertisers.

NewsBreak’s audience is highly valuable to advertisers due to its strong local focus and engagement. The platform attracts a demographic that is not only invested in staying informed about their communities but also our analysis of our users suggest that they are often the decision-makers within households. 

Our analysis also shows that the majority of NewsBreak’s users are homeowners and families who are actively involved in purchasing decisions for home improvement, personal wellness, and everyday consumer needs. This makes NewsBreak an ideal platform for advertisers in industries such as health supplements, home services, finance, and consumer products. 

By leveraging the Self-Serve Ad Platform, advertisers can tap into this committed and responsive user base, driving performance and conversions across a range of verticals, thanks to the platform's precise targeting and optimization tools like smart bidding strategies (Target CPA and Max Conversions).

What Makes NewsBreak Better Than the Competition?

NewsBreak sets itself apart from other native platforms with its highly engaged user base, local relevance, and cutting-edge recommendation algorithms designed to optimize for performance and user experience. In a world where digital news is king, NewsBreak offers a fresh and exciting option for advertisers.

NewsBreak is the newest platform the leading performance advertisers are adding to their tool kit. Launched in 2022, its Ad Manager is built upon a modern, AI-driven foundation, allowing NewsBreak to innovate quickly and adapt to the needs of advertisers. 

While older platforms may be saturated with competition, NewsBreak is constantly evolving and flexible– listening to product feedback, implementing the latest technology, and rolling out features like AI-Assisted Creative Solutions.

In short, NewsBreak's newness means you benefit from cutting edge advancements, an agile platform, and a dynamic, engaged US audience. It’s a competitive advantage you don’t want to miss out on.

How Does Newsbreak Connect With Everflow Clients?

NewsBreak connects with Everflow clients in two key ways:

1. Traffic Referral Partners: Everflow connects NewsBreak to offer owner and affiliate networks, our users like those offers, delivering $500-600k in revenue to Everflow monthly.
2. Offer Exploration: Newsbreak uses Everflow’s rich advertiser community to pressure-test features, adopt best practices, and optimize algorithms for superior performance. 

Further, NewsBreak conducts small test runs with Everflow offers to identify high potential categories and offers, and then make referrals to advertisers on the platform to run these offers.

How Does Newsbreak Help Everflow Clients Meet Their Performance Marketing Goals Faster?

NewsBreak offers smart bidding strategies including Target CPA and Max Conversions. These intelligent algorithms will optimize the bid automatically based on conversion events sent by Everflow to achieve optimal balance between cost and scale. This enables affiliate marketers to get a stable spending on Newsbreak’s Ad Platform and thus drive the revenue growth for Everflow clients. 

Also, NewsBreak supports multi-event tracking integration with Everflow via postback, so affiliate marketers can see every event in the funnel and choose the right event to optimize for (e.g. post app-install engagement events). NewsBreak also offers AI-powered creative building tools that can increase the effectiveness of advertisers by testing multiple variations of creatives at the same time.

For day-to-day support, NewsBreak offers personalized 1:1 onboarding and dedicated Account management, with swift access to support channels. Our onboarding sessions are designed to help partners understand what sets NewsBreak apart from other traffic sources, learn about top-performing offers, and unpack key strategies to achieve scale.

Case Study: Aragon Premium's Success Story

One of the best examples of the fruitful partnership between NewsBreak and Everflow is the collaboration with Aragon Premium by The Aragon Company, a performance marketing agency renowned for its success in digital marketing campaigns. Together, with Everflow Senior Account Manager Chris Carufel, Premium’s media buying team has leveraged NewsBreak’s platform to drive impressive results.

• 200,000 unique clicks generated
• 26,000 conversions achieved
• Consistent $40,000 in monthly conversion revenue

Chris works closely with NewsBreak and Aragon Premium's teams to identify trending products and new strategies that resonate with NewsBreak’s audience. Aragon Premium’s exclusive and direct offers, along with its owned & operated properties like BonusBucks and The Money Manual, reach a highly engaged user base within the NewsBreak app, generating consistent conversions and solidifying a thriving relationship between the two teams. 

Further, the NewsBreak Account Management team helps identify and connect potential new media buyers for Aragon offers. The collaborative efforts have not only led to financial success but have also fostered long-term growth opportunities for both parties.

How Has Your Experience Been Working With The Everflow Team?

NewsBreak’s experience working with the Everflow team has been exceptional! Their support is swift and thorough, ensuring that any and all questions are quickly addressed. 

We collaborated on creating Technical Help Center articles, outlining how to seamlessly integrate Everflow’s platform into our Ad Manager’s system. This has been a great help to NewsBreak, reducing the need for support inquiries and streamlining the integration process for advertisers. 

Overall, it’s been such a pleasure partnering with such a responsive and dedicated team.

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