Rokt

What is Rokt?

Rokt is an e-commerce technology platform that enables brands to engage high-intent consumers at the moment of purchase. By placing personalized offers on post-transaction pages of leading retailers, QSRs, ticketing providers, and other e-commerce partners—including Macy’s, Uber, Ticketmaster, and Best Buy—Rokt ensures that advertisers connect with shoppers when they are 7x more likely to convert. 

Rokt’s proprietary AI and machine learning match each consumer with the most relevant offers, optimizing for performance while ensuring a seamless, non-disruptive user experience.Rokt leverages first-party transaction data to drive more accurate, privacy-compliant, and high-performing marketing campaigns, unlike traditional digital advertising, which often relies on third-party cookies.

What makes Rokt better than the competition?

Rokt differentiates itself from traditional digital advertising through: 

• Exclusive Post-Transaction Placements – Rokt connects brands with high-intent shoppers immediately post-purchase, when they are in the 'buying mindset'—a key differentiator from other affiliate publishers and performance marketing channels. Rokt proactively engages new customers rather than waiting for them to seek out an advertiser. This ensures brands reach net-new audiences instead of recycling their existing prospects. 
• First-Party Data & Privacy Compliance –Compared to paid search and social, which are becoming increasingly competitive and expensive, Rokt provides a privacy-safe way to reach real shoppers without relying on third-party cookies. Instead of guessing who might be interested based on browsing history or similar audiences, Rokt uses actual purchase data to connect brands with customers who have just bought something—ensuring ads reach people who are actively spending, not just browsing. ‍
• AI-Powered Smart Optimization – Rokt’s real-time machine learning automatically adjusts bids, audiences, and messaging to maximize campaign performance.

How does Rokt connect with Everflow clients?

Brands and Everflow teams can reach out partnerships@rokt.com to learn more about partnering Rokt. Rokt provides Everflow clients with two key ways to connect: 

• Everflow Publisher Platform – Rokt connects with Everflow, giving advertisers access to the vast network of Rokt’s high-intent consumers.
• Direct Integration for Enhanced Optimization – While advertisers can and should connect to Rokt through Everflow, advertisers should also establish an additional direct connection with Rokt to benefit from: 
  
  • Real-time conversion tracking – Ensures more accurate attribution and performance insights. 
  • Advanced audience targeting – Uses first-party data and machine learning to match offers with the right shoppers at the moment of transaction. 
  • Improved campaign performance – A direct connection allows for deeper data sharing, leading to better optimization and higher ROAS. 

Rokt and Everflow are actively working to streamline this integration into one seamless integration for advertisers.

4. How does Rokt help brands meet their performance marketing goals faster?

Rokt accelerates performance marketing goals by connecting brands with incremental consumers who have already demonstrated purchasing intent—right after they complete a transaction. 

By leveraging first-party transaction data, Rokt ensures that offers are shown to real, verified shoppers rather than relying on cookie-based tracking. Through advanced machine learning, Rokt optimizes placements to maximize engagement, efficiency, and scale, enabling advertisers to: 

• Acquire new customers faster with high-intent targeting 
• Lower CPAs by engaging shoppers who are actively spending 
• Drive higher ROAS compared to traditional channels that depend on increasingly unreliable tracking methods 

Additionally, with seamless integrations and flexible pricing models, brands can quickly launch, refine, and optimize campaigns to meet their KPIs with precision.

5. Could you provide an example of an Everflow client you've helped achieve success, or, alternatively, your total 2024 payout to enterprise brands?

Rokt and Everflow is a net new relationship that both parties are motivated to scale in 2025. On average, Rokt has a 110% year-over-year spend growth with our advertisers due to consistent strong campaign performance.

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