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Everflow Announces New AppsFlyer Integration To Boost Revenue For Mobile Performance Marketers

G2 top-rated partner marketing platform adds seamless AppsFlyer integration to automate workflows, enhance attribution, and help increase ROI for mobile marketers.

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MOUNTAIN VIEW, CA, November 12th, 2024 / -- Everflow, a leading partner marketing platform, announced the launch of an integration with AppsFlyer, providing mobile marketers with an all-in-one solution for streamlined campaign management, enhanced attribution insights, and more efficient reporting. This integration is designed to simplify complex workflows, automate data syncs, and empower marketers to make data-driven decisions at scale—ultimately ensuring higher advertising campaign ROI.

AppsFlyer, a mobile marketing analytics and attribution platform, is used by the biggest brands in the world—including McDonald's, Walmart, and Adidas—to increase app installs and hit their LTV goals.

The AppsFlyer integration builds on Everflow’s dedication to offering tools that remove friction from the marketing process and help performance marketers generate more revenue. Ed Ceballos, VP of Partner Ecosystem, highlights, “This new integration reinforces our commitment as Strategic Partners to continue investing in and innovating with new features and capabilities that drive incremental value for our joint clients."

On standard platforms, AppsFlyer mobile marketing setup requires multiple manual steps, including placing postbacks. Everflow’s built-in integration with AppsFlyer allows marketers to map events, bring cost data into Everflow, and access real-time insights without needing redirects. This direct sync eliminates the hassle of switching platforms, enabling marketers to quickly optimize campaigns with precise, up-to-the-minute data.

Liz Beerman, Ad Operations Manager at Aragon Premium, praised the integration during a recent Everflow webinar, saying, “The AppsFlyer integration has massively simplified our workflow by automating data imports directly into Everflow. This allows our team to focus on strategy, rather than mundane tasks, and gives us real-time access to the data we need to make impactful decisions.”

Notable features of the integration include:

• Real-Time Data Sync: Directly import AppsFlyer advertiser and partner data into Everflow for enhanced campaign analysis and ROI insights.
• Effortless Event Mapping: Map all AppsFlyer events to corresponding Everflow offer events, allowing full visibility into campaign performance at each stage.
• Improved Efficiency & Automation: Save hours on offer setup and tracking, automate reporting, and ensure accurate cost data in Everflow for faster optimization.‍
• Direct Links For Media Buyers: Use direct links in ad platforms, bypassing redirect flags and allowing smoother traffic flow for maximum performance and attribution accuracy.

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‍PIA Advertising, a leading performance marketing agency, noted the impact of the integration on their campaigns, stating, “The AppsFlyer integration provides us with real-time visibility into key metrics, enabling us to quickly scale high-performing campaigns and reallocate budget from low-performing ones. We’ve also achieved greater cost efficiency, reducing wasted ad spend by 10%.”

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This integration is particularly beneficial for media buyers and performance marketers seeking to optimize ad spend while maintaining high standards of data accuracy and security. With all AppsFlyer data directly available in Everflow, marketers can improve client outcomes without dealing with cumbersome postbacks, redirects, or manual data entry.

For more information about Everflow’s AppsFlyer Integration and to see how it can streamline your mobile marketing efforts, visit https://www.everflow.io/partners/appsflyer.

About Everflow:

Scale the drivers of revenue across partnerships and marketing using Everflow’s Partner Marketing Platform. Manage the partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1100+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.

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