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Everflow Introduces On Hold Conversions To Provide Greater Transparency And Control Over Pending Orders

The G2 top-rated partner marketing platform now addresses a common challenge that eCommerce brands face when trying to share pending revenue figures with publishers through a new platform feature.
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MOUNTAIN VIEW, CA, December 12th, 2024 / -- Everflow, a leading partner marketing platform, recently announced the release of On Hold Conversions, a feature that provides eCommerce brands with enhanced control and transparency over unrealized orders. This feature addition allows brands to configure a designated hold period for pending orders, offering publishing partners visibility into these transactions without affecting realized revenue reporting.

This added transparency is important to publishers who seek an accurate forecast of revenue from pending transactions, subscriptions, or applications generated through their promotional efforts in performance marketing programs.. By introducing a configurable buffer period, Everflow’s On Hold Conversions allow brand partners to decide when pending orders transition to finalized conversions based on the completion criteria they define. 

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“On Hold Conversions allow users to seamlessly configure refund policies down to the event level,” said Julien Mouyal, Product Manager at Everflow. “Adding this capability means no manual work is required to update realized orders after the initial configuration is made. This is a game-changer for eCommerce brands that want to spend time optimizing sales instead of dealing with frequent conversion status questions.”

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Launching just in time for the season of holiday shopping, the feature offers significant visibility into pending orders or subscriptions, as brand partners can reveal these to publishers without risk of over-reporting actualized revenue. 

If a pending transaction meets all configured criteria, it automatically transitions to a completed conversion with the associated order details. Alternatively, canceled orders can be manually removed from the reporting view, ensuring publishers see only finalized data. This simplified process ensures brands maintain complete control over conversions while providing publishers, as needed, with a transparent view of potential revenue.

On Hold Conversions are simple to configure and easy to track. Once the hold period expires or the brand updates an order status, the pending transaction converts to a recognized revenue event or is manually reclassified as canceled, delivering simplified updates with minimal manual work.

For more information about how Everflow empowers fast eCommerce growth, visit: https://www.everflow.io/action-plan/e-commerce.

To get started with On Hold Conversions, learn how to use them here: https://helpdesk.everflow.io/en/articles/9917664-on-hold-conversions.

About Everflow:

Scale the drivers of revenue across partnerships and marketing using Everflow’s Partner Marketing Platform. Manage the partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1100+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.

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