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Everflow Launches Funnel Report For Advanced Customer Journey Analysis

G2 top-rated partner marketing platform introduces detailed funnel insights to track user progression, optimize partner performance, and drive higher ROI.

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MOUNTAIN VIEW, CA, October 14th, 2024 / -- Everflow, a leading partner marketing platform, announced the launch of Funnel Reports, a new feature designed to enhance how marketers analyze customer journeys and optimize event funnel performance.

Everflow’s Funnel Report offers insight into each stage of a conversion funnel, allowing marketers to visualize the flow of both offer level and advertiser level events, assess performance at each stage, and attribute costs and revenue with precision. This feature gives marketers the power to optimize their funnel strategies, reduce costs, and drive higher ROI.

By tracking specific events and their connections, brands can not only measure key metrics like progression between stages, time intervals, and associated costs, but also clear up data to reveal further insights. This clarity helps affiliate managers, media buyers, and performance marketers identify top-performing partners and optimize their campaigns efficiently.

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“The Funnel Report offers marketers an unprecedented level of detail and insight,” said Julien Mouyal, Product Manager at Everflow. “By analyzing user behavior at each funnel stage, brands can now identify bottlenecks, optimize their spending, and maximize revenue generation with greater confidence.”

A standout feature of the Funnel Report is its ability to map multiple offers to shared advertiser events, providing a comprehensive breakdown of user activity across various channels. This functionality empowers marketers to analyze aggregate performance across all offers related to an advertiser, revealing broader trends and insights that might be missed when examining individual offer metrics in isolation. For example, marketers can gauge how events like “Sign up” and “Purchase” are performing across all offers through a Funnel Report.

Additionally, the Funnel Report seamlessly incorporates data from commonly used tech tools. This added functionality includes popular media buying platforms like Google Ads, Meta Ads, and TikTok Ads, as well as CRMs such as HubSpot and Salesforce.

By giving a clear view of how leads move through the funnel and how each stage contributes to revenue, the Funnel Report empowers marketers to make data-driven decisions that drive growth faster.

For more information about Everflow's Event Funnel Report, check out our interactive demo:

About Everflow:

Scale the drivers of revenue across partnerships and marketing using Everflow’s Partner Marketing Platform. Manage the partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.

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