ON THAT ASS’ Affiliate Program Scales In Just Seven Months With Everflow

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EXCELLING UNDERCOVER

Undergarments play an underrated role in how our day turns out—they make us feel supported, confident, and even sexy.

The folks at ON THAT ASS (OTA) get the importance of premium undergarments, and created lines of men’s boxers and women’s underwear designed to add joy to your day. Whether it’s top-shelf materials, chic designs, or extreme comfort, OTA underwear are the choice of discerning customers in the Netherlands and the UK, mailed out conveniently via monthly subscription.

BETTER BY DESIGN

OTA connected with Everflow seeking a platform that could organize their rising number of affiliates, influencers, and partners.

According to Kevin Stam of OTA, current methods weren’t adjusting to growth. “It quickly became difficult to manage our affiliate base. We were using Google Analytics, which was painful,” stated Stam.

Upon signup in late 2022, OTA began working with Everflow to lay a foundation for scale through top-rated solutions and actionable data.

QUALITY EXECUTION

OTA quickly overcame their first growth roadblock by overhauling and boosting tracking capabilities. For example, Server-to-Server tracking was set up, enabling their growing number of partners to maximize ROI by sending customers directly to the OTA site from media buys.

OTA also dove into Everflow’s robust analytic capabilities, gaining data to make growth decisions based on what was truly driving success. “With Everflow, we’re able to gain insights into quality per source, and by affiliate, which was a big win for us,” added Stam.

INDUSTRY BUZZ

While OTA continues to grow its affiliate program through deeper data and tech built for scale, it attracts more affiliates due to strong product offerings and easy conversion options that affiliates love—like signups, free trials, and re-bills.

OTA is planning to expand their women’s undergarment line further, unlocking even more program growth.

“We just launched our women’s line and see even more potential for scale through our popular new bralettes and panties,” added Stam.

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Get Started With ON THAT ASS