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Playtika Launches New Affiliate Marketing Program On Everflow Partner Marketing Platform

Leading mobile gaming company with $2.6 billion in 2023 revenue leverages Everflow's advanced technology to expand affiliate reach and optimize performance.

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MOUNTAIN VIEW, CA, October 4th, 2024 / -- Everflow announced today that mobile-gaming leader Playtika, known for hit games like Slotomania and World Series of Poker, has chosen to launch a new affiliate program on Everflow’s award-winning partner marketing platform. Playtika's new program is an ambitious expansion of its affiliate marketing efforts, aiming to engage a broader spectrum of partners and scale program operations more efficiently.

Playtika, a top gaming company with an impressive $2.6 billion revenue and a $500 million marketing spend in 2023, has a comprehensive strategy to collaborate with diverse groups of affiliates for the new program, from niche bloggers and review sites to social media influencers and small media buying networks. This initiative marks a shift in Playtika's user acquisition strategy, which historically focused on large-scale media partners. By broadening their affiliate ecosystem, Playtika aims to create new opportunities for smaller partners and unlock untapped potential within the mobile gaming industry.

The decision to partner with Everflow on their new affiliate program was driven by Playtika's need for a scalable solution capable of handling the complexities of a large affiliate program. Everflow's platform offers an intuitive user interface, comprehensive fraud prevention tools, and integration with leading mobile analytics platforms like AppsFlyer, making it the ideal choice for Playtika’s new program.
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“With Everflow, we're able to streamline our operations, ensuring that our affiliates have the tools they need to succeed sooner. Our new program not only simplifies onboarding but also automates the process, allowing us to scale their efforts quickly and efficiently,” states Barak Gaibel, Marketing Growth Expert at Playtika.

The team at Everflow is excited about the potential of Playtika’s new affiliate program as well. "Playtika's new affiliate program showcases the power of affiliate marketing in the mobile gaming industry," said Zach Measures, Commercial Director EMEA at Everflow. "With Everflow, Playtika can use data and our marketplace to boost their affiliate marketing efforts. We're excited to support them as they drive new growth and engagement strategies,” adds Measures.

The rollout of the new affiliate program includes a pilot phase, followed by scaling efforts throughout the third quarter of 2024.

For more information about Playtika, visit their official website at Playtika.com.

About Everflow:

Scale the drivers of revenue across partnerships and marketing using Everflow’s Partner Marketing Platform. Manage the partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.

About Playtika Holding Corp:

Playtika (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.

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