Last Updated: November 8, 2016
Everflow Customers own the data that they provide to and collect through the Platform Services. The collection, retention, processing and other uses of data by Everflow Customers, whether or not in connection with the Platform Services, is governed by their own privacy policies and applicable laws, rules, or regulations. Everflow does not control those Everflow Customer activities, and if you believe that an Everflow Customer has collected or processed your information, you should contact them directly.
How Do Everflow Customers Collect User Information Using Everflow?
The Everflow Platform Services allow Everflow Customers to collect various kinds of information about users.
Everflow Customers can use the Platform Services to create “cookies” (small text files that are saved by your browser) and “pixel tags” or “web beacons” (one-pixel graphic files which are delivered from the Platform Services web server) that can be placed in advertisements or on websites or other apps to collect information about user interaction with the advertisements or websites. Everflow also supports server-to-server measurement for some Everflow Customers. With any of the mentioned methods, when an end user views or clicks on an advertisement, goes to a specific web page, or takes any other action that a Everflow Customer chooses to monitor, the Everflow Platform Services collect information from the user’s computer or device, as described below.
Log Data. The Platform Services automatically record certain information (“Log Data”) when an advertisement is displayed to a user through the Platform Services or when a user views a web page with a cookie or pixel tag creates with the Platform Services. Log Data may include information such as a user’s Internet Protocol (IP) address and network status, mobile device identifier, application identifier, browser type, operating system, the pages or page features to which a user browsed and the time spent on those pages or features, frequency with which the Platform Services encounter the same user, search terms, the links or advertisements on which a user clicked, and other statistics.
Advertising Identifiers. As part of the Log Data, the Platform Services may collect advertising identifiers, which are resettable identifiers unique to your mobile device, and which are used in connection with advertising delivered to your mobile device. Examples of advertising identifiers include IDFA (developed by Apple for the iPhone) and Google Ad ID (developed by Google for Android). If you don’t want advertising identifiers to be used to provide targeted advertising to you, see the section below titled “Can I Opt Out of Targeted Advertising?”
Location Information. We may collect and store information about where you are located, both by collecting precise geolocation information from your mobile device if and as permitted by you, and by converting your IP address into a rough geolocation and utilizing your mobile phone number to approximate rough geolocation information (based on area code).
Third Party Information. Everflow Customers can also choose to view and measure information provided by other third-party sources available through the Platform Services. Those sources may include advertisers, publishers, other Everflow Customers and analytics partners.
How Do Everflow Customers Use Everflow To Process Information From Users?
How Does Everflow Use Collected Information?
We use the information collected through the Platform Services to provide, improve, and promote the Platform Services. Uses include the following.
Further, if agreed by the Everflow Customer on behalf of which the Platform Services collected the information, to aggregate the information with other information provided by other Everflow Customers and information provided by third parties, which we use for the purposes above, and the purposes described under “How Do Everflow Customers Use Everflow To Process Information From Users?”
What Information Does Everflow Share With Third Parties?
Service Providers. We may engage third party service providers to work with us to administer and provide the Platform Services. These third-party service providers have access to information collected through the Platform Services only for the purpose of performing services on our behalf.
Third Parties. We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes.
In Connection with Business Transactions. Information collected through the Platform Services including personally identifiable information, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, all of information collected through the Platform Services may be disclosed or transferred to the third-party acquirer in connection with the transaction.
For Our Protection and the Protection of Others. It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (a) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (b) to enforce our agreements with you or third parties, to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (c) to prevent or stop activity we consider to be illegal or unethical.
Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting some or all cookies or to prompt you before accepting cookies. Please note, however, that if you don’t accept cookies, you may not be able to access all portions or features of certain websites.
Can I Opt Out of Targeted Advertising?
Everflow Customers may use the Platform Services to provide ads that are likely to be more interesting and more relevant to users. One way Everflow Customers may do this is by collecting information related to users, which may include elements like mobile websites you have visited or mobile apps that you use, preferences that you may have provided to your app provider or to the Everflow Customer, information collected by third parties or Everflow and shared with the Everflow Customers, advertising identifiers, or location information (i.e. GPS or Wi-Fi data if you have enabled those services). Everflow Customers may also link an identifier to additional information from other partners to provide the Everflow Customer with information about users’ likely interests.
If you wish to "opt out" of certain advertising targeted using the types of techniques described aove, you have several choices:
You should be aware that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.
What Information Does Everflow Collect Directly From Everflow Customers?
Everflow requires personnel contact details to set up an Everflow Customer account – including mailing and/or billing address, email address, company name, and website URL. Everflow Customers will also need to provide a user name and password. All of this information is handled according to the service agreement between Everflow and the Everflow Customer.
The Security of Your Information
We take reasonable measures to protect from unauthorized access, use or disclosure the information that we collect. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Your information (including personally identifiable information) may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction.
Our Policy Toward Children
We instruct Everflow Customers not to use the Platform Services to direct advertising to children under 13 and we do not knowingly collect personally identifiable information from children under 13. If we learn that we have collected personally identifiable information of a child under 13 we will take steps to delete such information from our files as soon as possible.