Partner Marketing Platform

Find Revenue
That Scales

Amplify revenue-driving partners and channels, discover relevant new affiliates, and automate away busy work.
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Trusted By Top Companies For Growth

 The best grow faster with Everflow

Your platform for performance & partnerships

Directly Manage Partners
Get a platform for your partners to send traffic, see reporting, and get compliantly paid.
Track All Channels
Measure performance the same way for affiliates, partnerships, organic traffic, and paid ads.
Find New Affiliates
Discover relevant affiliates in a curated marketplace by vertical and promotion type.
Attribute Results
Optimize your efforts with deep reports on who drives new and returning customers.

Where do you want to find more revenue?

Affiliates
Creators
Referrals
Media Buying
Find New Relevant Affiliates
Our curated marketplace lets you quickly connect to super affiliates (with more data transparency) and to affiliates specializing in hard-to-find promotional types like email, media-buying and connected TV.
Track Ongoing Revenue From Affiliates
Affiliates deliver far more value than a single paid action. Start measuring the missing 30-70% of revenue that you're receiving through repeat customers, upsells, subscriptions and more.
Optimize With Reporting Transparency
Understand the exact affiliate placements that deliver your highest-valued customers, and the placements which don't work for your campaigns. Use your insights to help affiliates scale win-win revenue and prune the placements that cost them time and money.
Amplify With Aligned Payments
Easily and compliantly pay your partners directly with our native Everflow Pay solution. Scale partners with custom payment terms, paying them extra for later-stage revenue events (approved leads, subscriptions, etc.), and paying them more for conversions from their high-quality placements.
Remove The Friction Of Activating Creators
Set creators up in your platform, give them everything they need to promote your offer, and finish setting them up after they've already delivered results. The paperwork for launching new creators often keeps them from starting - launch first, handle contracts when you're ready to pay them.
Give Them A Better Way To Promote
Creators need to be able to authentically promote your products in ways that their audiences expect. Let them send traffic directly to your website with direct linking, equip them with promo codes that attribute back to them, and generate custom tracking urls for the promo codes.
Show Value Of Communities & Newsletters
There are far more types of creators to engage with beyond traditional affiliates and many of them aren't suited for working on a performance basis.

Use the same level of tracking and performance attribution for the other side of enormous partnership opportunities - communities, events, newsletters, email exchanges, and more.
Don't Get Limited By Pay-for-Performance
Most creator opportunities can't start on a pure pay-for-performance basis (although successes can naturally develop into that structure).

Launch creator campaigns with the terms they demand, track their earnings on a CPM, CPC, or lump sum, and automate the process for paying them.
Recruit Your Happiest Customers
The fastest win for most partner programs is onboarding the referral partners that know your offering the best - your happy customers. Everyone has a social platform these days and their warm words of trust can win loyal customers like no other channnel.
Automate Communications To Activate Referrals
Make the process for non-affiliates to promote you as easy as possible. Use our Communication Hub to craft welcome emails, send new partners all of the details and tracking links for them to start promoting (without logging into their dashboard), and inspire them to action with special promotions and updates on the success of their efforts.
Pay Out On Customer Stages  
For lead-based offers and B2B offers, you can massively improve your results by paying out on customer stages. Use our integrations with HubSpot and Salesforce to have attribution on MQLs, SQLs, Opportunities, and Customer stages. Use that stage data to pay your partners more when leads become opportunities and customers - ensuring your best partners are making more money and can scale their promotions further. When we switched to stage-based payouts, customers from our referral program grew 70.7% YoY.
Go Farther With Strategic Partnerships
With an effective referral program in place and an enticing payout structure you can keep expanding out your partnership base. Recruit strategic partners that integrate with your products, agencies that implement and grow with you, and symbiotic companies that can cross-promote you across their website and newsletters.

We've found in our promotions that paying referral fees to agencies massively accelerates their ability to refer business. They now can make money selling their services and from referring customers to you, which significantly helps their margins and how much time they can devote to promoting their services.
Connect And Attribute Advertising Data
Use integrations to track performance and spend data from Google Ads, Facebook, and TikTok. Use trustworthy first-party reporting to make decisions about your ad campaigns, and look at the bigger picture of which ads drive higher engagement and ongoing customer revenue.
Get Better Analytics On Ad Performance
Optimize with the bigger picture of which ads are driving higher lifetime value traffic: Ads that drive users who actively engage with your website, become customers who subscribe, or even customers that upgrade to more of your upsells.
Boost Performance By Pushing Your Data
Get higher-quality traffic by sending later-stage attribution data to the ad platforms that reflect your higher-quality customers. For example, passing both lead conversion data and approved lead data will let ad platform algorithms automatically optimize towards targeting the right kind of users. With our campaigns we saw a 91% improvement in quality leads by passing qualified lead data to Google Ads.
Empower Media Buyer Affiliate Performance
All of your affiliates will be able to connect ad platform accounts to receive their media buying performance in real-time. Sending quality conversion data automatically enhances affiliate ad performance in the same way it does for your own campaigns. They’ll have everything they need in Everflow to analyze their performance, see what placements are over-delivering, and make smart optimization decisions inside the ad platform.

Find your next top performing affiliate

View Marketplace

Scale quickly and automate with your data

Launch Right Away With Shopify app
Set up tracking within a couple clicks for any stores on Shopify with our app integration - fully compliant with Shopify's new extensibility requirements.
Integrate The Tools You Need
Activate native integrations with other shopping carts, CRMs, media buying accounts, compliance and anti-fraud tools.
Pipe In Data With Full Access API
The entire Everflow platform was built API first. Get everything you need to develop custom solutions and push or pull the data you need to keep scaling your growth.
Automate Using Your Data
Enforce targeting rules, send users to relevant offers, and auto-block underperforming traffic sources.
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Our customers become true fans

"Everflow makes it incredibly easy to track our costs, as well as partner performance. We're able to see what offers are working and why, then make key optimizations.”
Andrew Fujii
Director, Digital Sales and Marketing
"Everflow provides access to reporting for all sides of the business, making everyone's life easier and helping to scale campaigns for even greater success."
Dakota Neel
Senior Vice President
“The strong Everflow tool is accompanied by an amazing team that is very professional with a lot of know-how, very focused on delivering quality, and super personal.”
Jelle de Jong
Chief Commercial Officer
“The diversity in reporting, filtering, importing and data utilization is the best in industry.”
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Madiha Qazi
Performance Marketing Manager
“Everflow gives us the chance to do a deep dive into our traffic and helps us analyze it better and more efficiently.”
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Nal Kosir
Chief Operating Officer

Explore our interactive guide for amplifying growth

Drive more revenue from new and existing partners

Get a platform for managing your relationships, tracking performance from all channels, and for easily analyzing results to make actionable decisions.
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Attribute Recurring Revenue
Partners deliver far more than customers: They provide trust and context with each click, leading to users who buy more often, subscribe, and upgrade.
Discover Relevant New Affiliates
The marketplace makes it easy to find new affiliates that diversify your program, provide new opportunities, and reach untapped user bases.
Scale Your Best Placements
Transparent analytics allow you to go deeper with each partner to see their best-performing traffic sources, and work with them to pause under-performing placements.

Explore our action plans for growing with Everflow

eCommerce Action Plan
Scope out your plan to be competitive, make sure everything is ready for launching, recruit relevant performance-based partners, and optimize effectively.
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Lead Generation Action Plan
Implement a platform to track lead journey from initial form events through approvals, analyze granular data, and manage all of your lead generation campaigns.
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B2B Partnerships Action Plan
Start tracking all partnerships, attribute engagement, pipeline, retention and partner-led expansion, and execute powerful reports that prove the ROI from partnerships.
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Take your growth to the next level with performance-driven insights

Unlock the full potential of your marketing efforts with a platform for managing every relationship, performance tracking that captures every point of revenue generation, and analytics to make smarter decisions to keep scaling revenue.

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