The Power Of Affiliate Marketing In Financial Services
June 26, 2024
About The Chat
The approach to selecting financial products and services has changed with people making decisions based on recommendations from trusted influencers, financial gurus, mass media publishers, and review sites. Affiliate and influencer marketing have become table stakes for financial services companies as these channels are the best ways to develop relationships with major financial publishers -- such as Forbes or Consumer Affairs. Join Dan DeSilva and Eric Famoso from Vibrant Performance for a fireside chat to learn how financial and fintech brands leverage affiliate marketing to reach target customers, exceed past growth goals, and reduce marketing spend.
Growth Through Partners
Why financial services and fintech companies are increasing their focus on affiliate marketing and curating partnerships that unlock faster more economical growth.
Leveraging Tech To Scale
How to leverage partner marketing technology to build a fully operational affiliate program with all the essentials for recruiting partners, managing partners, and scaling partner relationships.
High Impact Strategies
How big brands are boosting revenue through new affiliate marketing strategies.
Meet The Expert
Meet The Experts
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Fireside Chat Highlights
Harnessing the Power of Affiliate Marketing for Financial Services
In a recent affiliate marketing discussion moderated by Laurie Cutts from Everflow, Vibrant Performance's Daniel DeSilva and Eric Famoso underscored the crucial role of affiliate marketing in bolstering fintech and financial corporations. Both industry luminaries distinguished affiliate marketing as a definitive outcome channel capable of offering in-depth insights and invaluable data about consumer behaviour and necessities.
DeSilva and Famoso emphasized the need to focus on cultivating mutually advantageous relationships and alliances. They encouraged forging relationships with affiliates wielding a potent SEO presence and stressed the need to identify partners who can facilitate organic testing of new channels. However, they also pointed out the importance of monitoring potential setbacks, such as safeguarding compliance and circumventing fraud.
The duo emphasized the prerequisite of a sturdy tracking solution, such as Everflow, to guarantee precise measurement, compliance, and optimal payouts, affirming its significance concerning performance. They extolled the virtues of influencers in conferring credibility to a brand and engaging with novel audiences. Famoso and DeSilva emphasized the importance of fostering and constantly recruiting new partnerships, both as an essential scaling factor and to meet varied customer demands.
Moreover, they underscored the importance of compliance in the finance industry, indicating that it might necessitate sophisticated tools, unequivocal communication, and invested resources. They alluded to successful fintech companies like American Express, Robinhood, Chime, and Coinbase, who have all acknowledged the affiliate channel as a significant accelerator in their growth narratives.
In sum, the insights shared unsurprisingly confirm that the power of affiliate marketing extends beyond typical retail brands into the financial services sector. This diversification is yet another testament to the potential for this model to unlock growth for businesses across industry lines. Insights shared by DeSilva and Famoso just demonstrate how, with a strategic focus, affiliate marketing can be especially crucial in industries where trust and credibility matter most.
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