Fireside Chat

Why Most Affiliate Programs Plateau in MENA, And How Leading Brands Actually Scale Them

June 9, 2026

About The Chat

Most affiliate programs in MENA don’t fail because the channel lacks potential. They plateau because brands underestimate what scaling actually requires. This virtual panel brings together leaders across brands, agencies, and networks to unpack what breaks as programs grow, what top-performing teams are doing differently, and how mature affiliate ecosystems are actually built across the region. Attendees will leave with practical insight into partner strategy, operational scaling, attribution, and what it takes to turn affiliate into a serious growth channel within MENA.

Why Most Affiliate Programs Plateau

Learn the most common structural and operational reasons affiliate programs fail to scale in MENA, including outdated execution models, poor visibility, weak ownership, and overreliance on low-value partner activity.

What Changes When Programs Begin to Scale

Understand what leading brands, agencies, and networks do differently once affiliate becomes a meaningful acquisition channel, including partner strategy, operational workflows, attribution readiness, and performance governance.

How To Build Sustainable Affiliate Growth In MENA

Gain practical insight into how mature programs structure partnerships, improve visibility into performance, align affiliate with broader acquisition strategy, and scale without losing operational control.

Meet The Expert

Meet The Experts

Parul Tarang Bhargava
Co-Founder & CEO, vCommission Media
VCommision Media
Parul Tarang Bhargava is the Co-Founder and CEO of vCommission, bringing over 15 years of experience in scaling businesses and building high-performing teams across the performance marketing industry. A recognized keynote speaker, she regularly shares practical insights on affiliate marketing, leadership, and entrepreneurship, combining operator-level execution experience with strategic business leadership. She has spoken at leading industry platforms including ASSOCHAM, AIMA, IAMAI, and Affiliate World, consistently delivering actionable, real-world takeaways for brands, agencies, and partner ecosystems.
Parul Tarang Bhargava
Co-Founder & CEO, vCommission Media
VCommision Media
Parul Tarang Bhargava is the Co-Founder and CEO of vCommission, bringing over 15 years of experience in scaling businesses and building high-performing teams across the performance marketing industry. A recognized keynote speaker, she regularly shares practical insights on affiliate marketing, leadership, and entrepreneurship, combining operator-level execution experience with strategic business leadership. She has spoken at leading industry platforms including ASSOCHAM, AIMA, IAMAI, and Affiliate World, consistently delivering actionable, real-world takeaways for brands, agencies, and partner ecosystems.
Marah Abu Amrieh
Sr. Business Development Manager
Everflow
Marah Abu Amrieh is a Senior Manager at Everflow, leading strategic growth across Asia, Africa, and Australia. Her work focuses on aligning technology, partnerships, and operational strategy to help organizations build more effective and measurable partner ecosystems. Marah specializes in transforming fragmented affiliate initiatives into structured, high-performing programs by connecting brands, agencies, publishers, networks, and technology partners under unified strategies. Through her role at Everflow, she advises companies on building scalable partner programs that drive operational efficiency, stronger collaboration, and long-term business impact.
Parul Tarang Bhargava
Co-Founder & CEO, vCommission Media
VCommision Media
Parul Tarang Bhargava is the Co-Founder and CEO of vCommission, bringing over 15 years of experience in scaling businesses and building high-performing teams across the performance marketing industry. A recognized keynote speaker, she regularly shares practical insights on affiliate marketing, leadership, and entrepreneurship, combining operator-level execution experience with strategic business leadership. She has spoken at leading industry platforms including ASSOCHAM, AIMA, IAMAI, and Affiliate World, consistently delivering actionable, real-world takeaways for brands, agencies, and partner ecosystems.
Marah Abu Amrieh
Sr. Business Development Manager
Everflow
Marah Abu Amrieh is a Senior Manager at Everflow, leading strategic growth across Asia, Africa, and Australia. Her work focuses on aligning technology, partnerships, and operational strategy to help organizations build more effective and measurable partner ecosystems. Marah specializes in transforming fragmented affiliate initiatives into structured, high-performing programs by connecting brands, agencies, publishers, networks, and technology partners under unified strategies. Through her role at Everflow, she advises companies on building scalable partner programs that drive operational efficiency, stronger collaboration, and long-term business impact.
Muhannad Taha
Education & Events Manager
Everflow
Muhannad Taha is the Events & Education Manager for EMEA at Everflow, where he leads strategic education and industry initiatives across affiliate, partnerships, and performance marketing. His work focuses on bringing together brands, agencies, publishers, networks, and technology partners through webinars, executive panels, workshops, and regional collaborations across MENA and Europe. With nearly a decade of experience across the affiliate ecosystem, Muhannad has built a strong reputation for relationship building, ecosystem growth, and industry education across the region.
Parul Tarang Bhargava
Co-Founder & CEO, vCommission Media
VCommision Media
Parul Tarang Bhargava is the Co-Founder and CEO of vCommission, bringing over 15 years of experience in scaling businesses and building high-performing teams across the performance marketing industry. A recognized keynote speaker, she regularly shares practical insights on affiliate marketing, leadership, and entrepreneurship, combining operator-level execution experience with strategic business leadership. She has spoken at leading industry platforms including ASSOCHAM, AIMA, IAMAI, and Affiliate World, consistently delivering actionable, real-world takeaways for brands, agencies, and partner ecosystems.
Marah Abu Amrieh
Sr. Business Development Manager
Everflow
Marah Abu Amrieh is a Senior Manager at Everflow, leading strategic growth across Asia, Africa, and Australia. Her work focuses on aligning technology, partnerships, and operational strategy to help organizations build more effective and measurable partner ecosystems. Marah specializes in transforming fragmented affiliate initiatives into structured, high-performing programs by connecting brands, agencies, publishers, networks, and technology partners under unified strategies. Through her role at Everflow, she advises companies on building scalable partner programs that drive operational efficiency, stronger collaboration, and long-term business impact.
Muhannad Taha
Education & Events Manager
Everflow
Muhannad Taha is the Events & Education Manager for EMEA at Everflow, where he leads strategic education and industry initiatives across affiliate, partnerships, and performance marketing. His work focuses on bringing together brands, agencies, publishers, networks, and technology partners through webinars, executive panels, workshops, and regional collaborations across MENA and Europe. With nearly a decade of experience across the affiliate ecosystem, Muhannad has built a strong reputation for relationship building, ecosystem growth, and industry education across the region.

Ready To Scale Your Growth?

Start tracking every partnership and channel, analyze what delivers revenue and engagement, and consolidate your growth efforts.

Transparent Pricing Tiers

Unlimited Seats & Access

World Class Support