Tapjoy provides an ad platform that connects advertisers with a network of mobile app publishers. By leveraging reward-based advertising, Tapjoy helps advertisers drive user engagement, acquire new customers, and increase app monetization. They provide a wide range of ad formats and targeting options, allowing advertisers to reach their desired audience effectively. Tapjoy's value lies in its ability to generate high-quality leads and conversions through its extensive network of app publishers, ultimately maximizing the ROI for advertisers.