Third Element Marketing Reaches New Heights With Everflow

EXCELLING IN QUALITY SERVICE

Third Element Marketing, founded in 2014, has consistently prioritized quality over quantity. Starting out as a small affiliate network focused on direct response marketing, Third Element Marketing has grown over time into a multifaceted agency that offers development, design, traffic, & consulting services, primarily in the health & wellness sector, due to its top-notch service.

"We pay a little more attention to clients. We like the hands-on approach," says Third Element Co-founder Alex Zagrodnik. This meticulous approach extends to their affiliate network, which has an extremely strict vetting process to ensure top-tier affiliates and advertisers.

GAME-CHANGING INTEGRATIONS

Third Element Marketing switched to Everflow to gain more actionable performance data and integrate their favorite tech tools into internal and client program efforts.

Everflow’s Shopify integration has been particularly beneficial, allowing for seamless tracking and reporting of all sales and custom events. Third Element Marketing now can use upsells and subscription events as new metrics to highlight the true stars of their affiliate programs.

This integration enabled Third Element Marketing to optimize client performance by showing the full story of performance.

ENHANCED DATA

Superior tracking data, including Events, and detailed reporting capabilities from Everflow were a game changer for Third Element Marketing. "Just how detailed you can get with the reporting has been huge in our program decision making," says Zagrodnik.

Dimensional Reports are their “go-to” data source allowing the team to get the big picture on performance by comparing up to five data points at once, including repeat purchases, individual affiliate placement performance, and average sale amounts.

SCALING SUCCESS

Most notably, since using Everflow, Third Element Marketing has seen significant improvements in affiliate performance in all client programs, scaling to six-figures in total program revenue in their first six months with Everflow.

The future looks bright for Third Element Marketing as they continue to strategically leverage Everflow's capabilities to scale their programs and enhance client satisfaction with their personalized service. There is no doubt they will remain a top player in the industry!

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